Through iterative design and testing, I honed my skills in prioritization to meet the unique needs of diabetic users.

Through iterative design and testing, I honed my skills in prioritization to meet the unique needs of diabetic users.

Through iterative design and testing, I honed my skills in prioritization to meet the unique needs of diabetic users.

ux and ui design

ux and ui design

user research

user research

ios native app design

ios native
app design

ux and ui design

user research

ios native
app design

some background

some background

some background

At 9 years old, I watched my little sister go into diabetic shock and my family has been on a long journey to understanding Type 1 Diabetes since.

At 9 years old, I watched my little sister go into diabetic shock and my family has been on a long journey to understanding Type 1 Diabetes since.

At 9 years old, I watched my little sister go into diabetic shock and my family has been on a long journey to understanding Type 1 Diabetes since.

Now, as a designer seeking to solve for underrepresented users, I went to my little sister for inspiration and, at her behest, began researching the tools she’s been using to manage her Type 1 Diabetes and the ways in which they let her, and users like her, down.

Now, as a designer seeking to solve for underrepresented users, I went to my little sister for inspiration and, at her behest, began researching the tools she’s been using to manage her Type 1 Diabetes and the ways in which they let her, and users like her, down.

Now, as a designer seeking to solve for underrepresented users, I went to my little sister for inspiration and, at her behest, began researching the tools she’s been using to manage her Type 1 Diabetes and the ways in which they let her, and users like her, down.

user empathy

user empathy

user empathy

user research

user research

user research

solving for diabetic users

solving for diabetic users

solving for diabetic users

Diabetic Debacles

Diabetic Debacles

Diabetic Debacles

I asked my little sister, Hailey, what issues, specifically, she experiences managing her Type 1 Diabetes and she immediately pulled out her phone.

I asked my little sister, Hailey, what issues, specifically, she experiences managing her Type 1 Diabetes and she immediately pulled out her phone.

I asked my little sister, Hailey, what issues, specifically, she experiences managing her Type 1 Diabetes and she immediately pulled out her phone.

From managing the wireless devices she wears on her person - like a glucose monitor and insulin pump - to recording the food that she eats, Hailey explained that she’s exhausted having to coordinate 5 apps at once to manage her blood sugar health.

From managing the wireless devices she wears on her person - like a glucose monitor and insulin pump - to recording the food that she eats, Hailey explained that she’s exhausted having to coordinate 5 apps at once to manage her blood sugar health.

From managing the wireless devices she wears on her person - like a glucose monitor and insulin pump - to recording the food that she eats, Hailey explained that she’s exhausted having to coordinate 5 apps at once to manage her blood sugar health.

lack of integration

Organic Content
Campaign

Organic Content
Campaign

product overwhelm

fb, insta, tiktok,
youtube shorts

fb, insta, tiktok,
youtube shorts

unorganized data

fast increases
in following

fast increases
in following

Opportunity identified

Opportunity identified

Opportunity identified

The secondary and competitive research I then conducted illuminated that most Diabetic users, not just Hailey, use their smartphones to connect to at least 2 apps…

The secondary and competitive research I then conducted illuminated that most Diabetic users, not just Hailey, use their smartphones to connect to at least 2 apps…

The secondary and competitive research I then conducted illuminated that most Diabetic users, not just Hailey, use their smartphones to connect to at least 2 apps…

…to communicate with glucose monitors and insulin pumps, as well as, 2 to 3 apps to calculate, track, and report stats on blood sugar health for use by dedicated health care teams. These early insights led me to wonder what it might be like if all of these applications hung out in one place and could work together to meet the many goals of these users.

…to communicate with glucose monitors and insulin pumps, as well as, 2 to 3 apps to calculate, track, and report stats on blood sugar health for use by dedicated health care teams. These early insights led me to wonder what it might be like if all of these applications hung out in one place and could work together to meet the many goals of these users.

…to communicate with glucose monitors and insulin pumps, as well as, 2 to 3 apps to calculate, track, and report stats on blood sugar health for use by dedicated health care teams. These early insights led me to wonder what it might be like if all of these applications hung out in one place and could work together to meet the many goals of these users.

integrate
up to 5 apps

Marketing
Strategy

integrate
up to 5 apps

nutrition tracking
and reporting

nutrition tracking
and reporting

nutrition tracking
and reporting

compatible with
monitoring devices

compatible with
monitoring devices

compatible with
monitoring devices

Discussing diabetes

Discussing diabetes

Discussing diabetes

5 users interviewed, including Hailey, confirm regular use of their smartphones to manage their blood sugar health.

5 users interviewed, including Hailey, confirm regular use of their smartphones to manage their blood sugar health.

5 users interviewed, including Hailey, confirm regular use of their smartphones to manage their blood sugar health.

3 of the 5 users interviewed confirmed having Diabetes and these users expressed significant frustrations with the several apps they now use to manage their blood sugar testing and insulin dosing, suggesting diabetic users would benefit greatly from a “one stop shop solution” as an app for tracking, recording, and reporting all data concerning their blood sugar health.

3 of the 5 users interviewed confirmed having Diabetes and these users expressed significant frustrations with the several apps they now use to manage their blood sugar testing and insulin dosing, suggesting diabetic users would benefit greatly from a “one stop shop solution” as an app for tracking, recording, and reporting all data concerning their blood sugar health.

3 of the 5 users interviewed confirmed having Diabetes and these users expressed significant frustrations with the several apps they now use to manage their blood sugar testing and insulin dosing, suggesting diabetic users would benefit greatly from a “one stop shop solution” as an app for tracking, recording, and reporting all data concerning their blood sugar health.

5 user interviews

Marketing
Strategy

5 user interviews

"a one stop shop"

"a one stop shop"

"a one stop shop"

data reporting please

data reporting please

data reporting please

user interview 3 of 5

user interview 3 of 5

user interview 3 of 5

age: 35 | type 1 diabetic

age: 35 | type 1 diabetic

age: 35 | type 1 diabetic

“It would be the dopest thing if all my medical devices were on one app that gave me something I could bring to my doctors."

“It would be the dopest thing if all my medical devices were on one app that gave me something I could bring to my doctors."

“It would be the dopest thing if all my medical devices were on one app that gave me something I could bring to my doctors."

user interview 4 of 5

user interview 4 of 5

user interview 4 of 5

age: 71 | pre-diabetic

age: 71 | pre-diabetic

age: 71 | pre-diabetic

“I just need something that's like 'How are you feeling today? Here's your blood sugar and what you've eaten.'”

“I just need something that's like 'How are you feeling today? Here's your blood sugar and what you've eaten.'”

“I just need something that's like 'How are you feeling today? Here's your blood sugar and what you've eaten.'”

user interview 1 of 5

user interview 1 of 5

user interview 1 of 5

age: 31 | type 1 diabetic

age: 31 | type 1 diabetic

age: 31 | type 1 diabetic

“The most difficult thing has been making sure all of my apps, monitors, and pumps are working together - they malfunction probably like once a week on average - it's really frustrating.”

“The most difficult thing has been making sure all of my apps, monitors, and pumps are working together - they malfunction probably like once a week on average - it's really frustrating.”

“The most difficult thing has been making sure all of my apps, monitors, and pumps are working together - they malfunction probably like once a week on average - it's really frustrating.”

with an affinity for

with an affinity for

with an affinity for

The key findings from my user interviews were then used to generate our good friend, the affinity map, revealing an almost overlooked need of my primary user.

The key findings from my user interviews were then used to generate our good friend, the affinity map, revealing an almost overlooked need of my primary user.

The key findings from my user interviews were then used to generate our good friend, the affinity map, revealing an almost overlooked need of my primary user.

This exercise revealed that these users would greatly benefit from the final product being connected to a doctor or health care team, as the majority of users interviewed expressed interest in being able to report their blood sugar numbers to a doctor virtually rather than in-person.

This exercise revealed that these users would greatly benefit from the final product being connected to a doctor or health care team, as the majority of users interviewed expressed interest in being able to report their blood sugar numbers to a doctor virtually rather than in-person.

This exercise revealed that these users would greatly benefit from the final product being connected to a doctor or health care team, as the majority of users interviewed expressed interest in being able to report their blood sugar numbers to a doctor virtually rather than in-person.

affinity mapping

Marketing
Strategy

affinity mapping

blood sugar
data management

blood sugar
data management

blood sugar
data management

connection with
healthcare team

connection with
healthcare team

connection with
healthcare team

shoulda coulda woulda

shoulda coulda woulda

shoulda coulda woulda

The aforementioned affinity mapping helped me develop a proposed feature set for the potential solution and…

The aforementioned affinity mapping helped me develop a proposed feature set for the potential solution and…

The aforementioned affinity mapping helped me develop a proposed feature set for the potential solution and…

...in this case, using a priority matrix that split features into categories based on the level of necessity for each, helped me weed out superfluous ideas, like a sleep tracker while reaffirming the importance of the final solution being one that connects users with a dedicated health care team

...in this case, using a priority matrix that split features into categories based on the level of necessity for each, helped me weed out superfluous ideas, like a sleep tracker while reaffirming the importance of the final solution being one that connects users with a dedicated health care team

...in this case, using a priority matrix that split features into categories based on the level of necessity for each, helped me weed out superfluous ideas, like a sleep tracker while reaffirming the importance of the final solution being one that connects users with a dedicated health care team

proposed feature set

Marketing
Strategy

proposed feature set

priority matrix

priority matrix

priority matrix

solution identified

solution identified

solution identified

a tailored solution

a tailored solution

a tailored solution

How might we encourage diabetic users to more regularly track and manage their blood sugar health using one application?

How might we encourage diabetic users to more regularly track and manage their blood sugar health using one application?

How might we encourage diabetic users to more regularly track and manage their blood sugar health using one application?

In this case, I became determined to explore ways to help diabetic users track and manage their blood sugar numbers with recommendations that feel tailored to them and that can easily be shared with their doctors or medical team, in whatever frequency they need.

In this case, I became determined to explore ways to help diabetic users track and manage their blood sugar numbers with recommendations that feel tailored to them and that can easily be shared with their doctors or medical team, in whatever frequency they need.

In this case, I became determined to explore ways to help diabetic users track and manage their blood sugar numbers with recommendations that feel tailored to them and that can easily be shared with their doctors or medical team, in whatever frequency they need.

track and manage
blood sugar data

Marketing
Strategy

track and manage
blood sugar data

tailored diet
and fitness reccs

tailored diet
and fitness reccs

tailored diet
and fitness reccs

data reporting
to doctors

data reporting
to doctors

data reporting
to doctors

let's get low …fidelity

let's get low …fidelity

let's get low …fidelity

Using the features previously proposed, I created a sitemap that I then used to sketch potential screens for the final solution.

Using the features previously proposed, I created a sitemap that I then used to sketch potential screens for the final solution.

Using the features previously proposed, I created a sitemap that I then used to sketch potential screens for the final solution.

Those sketches were then taken to the original interviewees and tested yielding 2 rounds of mid-fidelity iterations for the potential solution.

Those sketches were then taken to the original interviewees and tested yielding 2 rounds of mid-fidelity iterations for the potential solution.

Those sketches were then taken to the original interviewees and tested yielding 2 rounds of mid-fidelity iterations for the potential solution.

Proposed sitemap

Marketing
Strategy

Proposed sitemap

screen sketches

screen sketches

screen sketches

low-fi user
testing

low-fi user
testing

low-fi user
testing

testy testing

testy testing

testy testing

The first iteration proved somewhat confusing to test subjects, especially in terms of relevance to the primary user and eventually led me to reduce the main navigation menu items down to three - dashboard, reports, settings.

The first iteration proved somewhat confusing to test subjects, especially in terms of relevance to the primary user and eventually led me to reduce the main navigation menu items down to three - dashboard, reports, settings.

The first iteration proved somewhat confusing to test subjects, especially in terms of relevance to the primary user and eventually led me to reduce the main navigation menu items down to three - dashboard, reports, settings.

The Dashboard feature reaffirms relevance as a customizable look at tools users deem important to them while the Recommendations, and Needs More Info sections gamify the experience by keeping the user incentivized for keeping the product up to date.

The Dashboard feature reaffirms relevance as a customizable look at tools users deem important to them while the Recommendations, and Needs More Info sections gamify the experience by keeping the user incentivized for keeping the product up to date.

The Dashboard feature reaffirms relevance as a customizable look at tools users deem important to them while the Recommendations, and Needs More Info sections gamify the experience by keeping the user incentivized for keeping the product up to date.

Simplify
the solution

Marketing
Strategy

Simplify
the solution

make it
customizable

make it
customizable

make it
customizable

try gamifying
something

try gamifying
something

try gamifying
something

Is this home?

Is this home?

Is this home?

Before digitizing these sketches, as well as the considered features for this product, I developed and iterated on the following user flow and this process…

Before digitizing these sketches, as well as the considered features for this product, I developed and iterated on the following user flow and this process…

Before digitizing these sketches, as well as the considered features for this product, I developed and iterated on the following user flow and this process…

…made me aware of potential confusion around usability, especially in terms of helping users understand what the sections of the product are as they relate to one another. This insight forced me to seriously consider the “dashboard” section as a sort of “home” for the user.

…made me aware of potential confusion around usability, especially in terms of helping users understand what the sections of the product are as they relate to one another. This insight forced me to seriously consider the “dashboard” section as a sort of “home” for the user.

…made me aware of potential confusion around usability, especially in terms of helping users understand what the sections of the product are as they relate to one another. This insight forced me to seriously consider the “dashboard” section as a sort of “home” for the user.

primary
user flow

Marketing
Strategy

primary
user flow

clarify the
navigation

clarify the
navigation

clarify the
navigation

users need
subtle direction

users need
subtle direction

users need
subtle direction

Clarity baby

Clarity baby

Clarity baby

Insights from mid-fidelity testing indicated that users found the simplicity useful and agreed largely on potential product adoption.

Insights from mid-fidelity testing indicated that users found the simplicity useful and agreed largely on potential product adoption.

Insights from mid-fidelity testing indicated that users found the simplicity useful and agreed largely on potential product adoption.

However, confusion arose regarding the necessity of a profile image and around consistency issues, prompting several changes including removal of arrows for clarity and for refining layout, as well as, more detailed and specific labeling of navigation items for improved usability.

However, confusion arose regarding the necessity of a profile image and around consistency issues, prompting several changes including removal of arrows for clarity and for refining layout, as well as, more detailed and specific labeling of navigation items for improved usability.

However, confusion arose regarding the necessity of a profile image and around consistency issues, prompting several changes including removal of arrows for clarity and for refining layout, as well as, more detailed and specific labeling of navigation items for improved usability.

mid-fidelity
user testing

Marketing
Strategy

mid-fidelity
user testing

"why the
profile pic?"

"why the
profile pic?"

"why the
profile pic?"

Confusing labels

Confusing labels

Confusing labels

Just trust us

Just trust us

Just trust us

Synthesizing insight from user interviews and competitive research I gave it the name SugarSync and identified core brand values to guide further design decisions.

Synthesizing insight from user interviews and competitive research I gave it the name SugarSync and identified core brand values to guide further design decisions.

Synthesizing insight from user interviews and competitive research I gave it the name SugarSync and identified core brand values to guide further design decisions.

Those core values ended up being that the product would be “accurate, approachable, dependable, and streamlined”. The logo and colors chosen in this case are intended to establish a level of trust and dependability for users in the final product and its ability to support their health.

Those core values ended up being that the product would be “accurate, approachable, dependable, and streamlined”. The logo and colors chosen in this case are intended to establish a level of trust and dependability for users in the final product and its ability to support their health.

Those core values ended up being that the product would be “accurate, approachable, dependable, and streamlined”. The logo and colors chosen in this case are intended to establish a level of trust and dependability for users in the final product and its ability to support their health.

brand name
and logo

Marketing
Strategy

brand name
and logo

brand values
and colors

brand values
and colors

brand values
and colors

trust and
dependability

trust and
dependability

trust and
dependability

Change change change

Change change change

Change change change

Insights from my high-fidelity prototype testing reveal mixed user feedback including an appreciation for customizable features and concerns around readability.

Insights from my high-fidelity prototype testing reveal mixed user feedback including an appreciation for customizable features and concerns around readability.

Insights from my high-fidelity prototype testing reveal mixed user feedback including an appreciation for customizable features and concerns around readability.

A lack of contrast in chosen colors and confusion over terminology like "In Progress" on the Reports screen led to new color choices for increased readability, clarifying terminology, and further streamlining navigation to enhance user engagement.

A lack of contrast in chosen colors and confusion over terminology like "In Progress" on the Reports screen led to new color choices for increased readability, clarifying terminology, and further streamlining navigation to enhance user engagement.

A lack of contrast in chosen colors and confusion over terminology like "In Progress" on the Reports screen led to new color choices for increased readability, clarifying terminology, and further streamlining navigation to enhance user engagement.

hi-fi user
test results

Marketing
Strategy

section titles
were confusing

section titles
were confusing

section titles
were confusing

colors decreased
readability

colors decreased
readability

colors decreased
readability

  • before testing

    after testing

    2

    1

    1 All screens underwent major revisions in color to improve accessibility.

    2 Users found key text difficult to read - like titles of cards - due to color.

  • before testing

    after testing

    4

    3

    In addition to changes in the color palette helping to clarify titles, users
    showed a need for clarification with the 3 “In Progress” section - therefore
    it’s name was 4 changed to say “Today’s Report”.

  • before testing

    after testing

    Users helped me to notice a missing background for this overlay and the
    colors were again updated to help users read most pertinent information.

  • before testing

    after testing

    2

    1

    1 All screens underwent major revisions in color to improve accessibility.

    2 Users found key text difficult to read - like titles of cards - due to color.

  • before testing

    after testing

    4

    3

    In addition to changes in the color palette helping to clarify titles, users
    showed a need for clarification with the 3 “In Progress” section - therefore
    it’s name was 4 changed to say “Today’s Report”.

  • before testing

    after testing

    Users helped me to notice a missing background for this overlay and the
    colors were again updated to help users read most pertinent information.

Feedback from user testing highlighted areas for improvement, prompting a reevaluation of design choices for better readability and usability and looking ahead, I aim to integrate user feedback earlier in processes.

Feedback from user testing highlighted areas for improvement, prompting a reevaluation of design choices for better readability and usability and looking ahead, I aim to integrate user feedback earlier in processes.

Feedback from user testing highlighted areas for improvement, prompting a reevaluation of design choices for better readability and usability and looking ahead, I aim to integrate user feedback earlier in processes.

Confronted with the challenge of consolidating several management tools for blood sugar into one and armed with user research from interviews I created SugarSync, a one-stop-shop solution diabetic users could depend on.

Confronted with the challenge of consolidating several management tools for blood sugar into one and armed with user research from interviews I created SugarSync, a one-stop-shop solution diabetic users could depend on.

Confronted with the challenge of consolidating several management tools for blood sugar into one and armed with user research from interviews I created SugarSync, a one-stop-shop solution diabetic users could depend on.