Through iterative design and testing, I honed my skills in prioritization to meet the unique needs of diabetic users.

Through iterative design and testing, I honed my skills in prioritization to meet the unique needs of diabetic users.

Through iterative design and testing, I honed my skills in prioritization to meet the unique needs of diabetic users.

ux and ui design

ux and ui design

user research

user research

ios native app design

ios native
app design

ux and ui design

user research

ios native
app design

let's get low …fidelity

let's get low …fidelity

let's get low …fidelity

Using features proposed after extensive research, I created a sitemap used to sketch potential screens for the final solution.

Using features proposed after extensive research, I created a sitemap used to sketch potential screens for the final solution.

Using features proposed after extensive research, I created a sitemap used to sketch potential screens for the final solution.

Those sketches were then taken to a small group of user test subjects yielding 2 rounds of sketches for proposed screens of the final solution.

Those sketches were then taken to a small group of user test subjects yielding 2 rounds of sketches for proposed screens of the final solution.

Those sketches were then taken to a small group of user test subjects yielding 2 rounds of sketches for proposed screens of the final solution.

Proposed sitemap

Marketing
Strategy

Proposed sitemap

screen sketches

screen sketches

screen sketches

low-fi user
testing

low-fi user
testing

low-fi user
testing

Just trust us

Just trust us

Just trust us

Synthesizing insight from user interviews and competitive research I gave it the name SugarSync and identified core brand values to guide further design decisions.

Synthesizing insight from user interviews and competitive research I gave it the name SugarSync and identified core brand values to guide further design decisions.

Synthesizing insight from user interviews and competitive research I gave it the name SugarSync and identified core brand values to guide further design decisions.

Those core values ended up being that the product would be “accurate, approachable, dependable, and streamlined”. The logo and colors chosen in this case are intended to establish a level of trust and dependability for users in the final product and its ability to support their health.

Those core values ended up being that the product would be “accurate, approachable, dependable, and streamlined”. The logo and colors chosen in this case are intended to establish a level of trust and dependability for users in the final product and its ability to support their health.

Those core values ended up being that the product would be “accurate, approachable, dependable, and streamlined”. The logo and colors chosen in this case are intended to establish a level of trust and dependability for users in the final product and its ability to support their health.

brand name
and logo

Marketing
Strategy

brand name
and logo

brand values
and colors

brand values
and colors

brand values
and colors

trust and
dependability

trust and
dependability

trust and
dependability

Change change change

Change change change

Change change change

Insights from my high-fidelity prototype testing reveal mixed user feedback including an appreciation for customizable features and concerns around readability.

Insights from my high-fidelity prototype testing reveal mixed user feedback including an appreciation for customizable features and concerns around readability.

Insights from my high-fidelity prototype testing reveal mixed user feedback including an appreciation for customizable features and concerns around readability.

A lack of contrast in chosen colors and confusion over terminology like "In Progress" on the Reports screen led to new color choices for increased readability, clarifying terminology, and further streamlining navigation to enhance user engagement.

A lack of contrast in chosen colors and confusion over terminology like "In Progress" on the Reports screen led to new color choices for increased readability, clarifying terminology, and further streamlining navigation to enhance user engagement.

A lack of contrast in chosen colors and confusion over terminology like "In Progress" on the Reports screen led to new color choices for increased readability, clarifying terminology, and further streamlining navigation to enhance user engagement.

hi-fi user
test results

Marketing
Strategy

section titles
were confusing

section titles
were confusing

section titles
were confusing

colors decreased
readability

colors decreased
readability

colors decreased
readability