In just a few months, I took Super Human Fathers from a one-off video ad to a social media powerhouse with a high-converting website. I started by crafting video and static ad campaigns that grew their audience across Facebook, Instagram, TikTok, and YouTube. Recognizing the CEO's potential for organic content, I repurposed existing video interviews into snackable social media pieces, generating a massive 1,000 pieces of content in Q1 alone.

Building on this momentum, I designed and built a landing page that converted cold traffic into qualified leads for the sales team, boosting their schedule fill rate from 25% to 80% within weeks. This success wasn't a fluke – I continuously monitored lead quality and implemented friction points to disqualify unqualified prospects, further optimizing the lead generation funnel.